Skift Live

Building Connections at Skift Global Forum 2025: Before, During, and After the Event

attendees networking at Skift Global Forum

For 12 years, Skift Global Forum has been where the travel industry meets itself — and where big ideas turn into business. 

Known for its energy, warmth, and a room full of decision-makers, Skift Global Forum has helped thousands of leaders, entrepreneurs, and investors build relationships that shape what’s next in travel.

At Skift, networking is baked into the experience. And with the right approach, you can make every conversation count before, during, and after the event.

Here is how to plan your networking journey at Skift Global Forum 2025.

Before the Event: Start Early and Be Strategic

Treat networking as part of your business development strategy:

Register early to lock in roundtable seats

These small, focused conversations on key industry topics bring together people who share your interests. Because seats are limited, they’re an excellent way to have meaningful dialogue in a more personal setting.

Use the event app to pre-book meetings

Closer to the event, you’ll gain access to the Skift Global Forum app. This lets you view the full attendee list, identify key contacts, and schedule meetings before you even set foot in New York. Executives who use the app well often walk in with a calendar of purposeful meetings.

Audit your online presence

LinkedIn, bio, headshot. Make sure they reflect who you are now, not five years ago. People will look you up before they meet you.

Let your network know you're going

A quick LinkedIn post announcing your attendance helps surface new opportunities. Former colleagues, industry peers, or potential partners may reach out to connect at the event.

Set specific goals

Define what a successful Forum looks like for you:

  • Meeting three potential partners
  • Connecting with two investors
  • Exchanging insights with peers about a market you’re entering

Clarity helps you prioritize when things get busy.

Plan your schedule

Block time for the sessions you care about, roundtables, receptions, and pre-booked meetings. Let your team at home know you’ll be fully engaged during those windows.

During the Event: Work the Room With Intention

Skift Global Forum has an energy that makes starting conversations natural, but thoughtful execution gets results.

Arrive early for breakfast

Mornings are calmer, and people are more open to unhurried conversations before the day kicks off.

Be present at roundtables

If you’ve secured a seat, contribute thoughtfully to the discussion and connect with participants afterward. These settings are ideal for building substantive relationships.

Use coffee and lunch breaks to follow up

These short pauses are perfect for circling back to someone you met earlier. Or simply walk up to someone new and ask what they thought of the last session. Random questions like “What surprised you most about that panel?” or “Did you agree with what he/she said about loyalty programs?” often spark real dialogue.

Attend the receptions

Both the opening and the closing reception on the second day offer more casual settings to deepen connections you’ve made or meet new contacts.

Have your contact info ready

Whether it’s a card, QR code, or digital business card, make it easy for others to follow up. Better yet, save your contact QR code (from LinkedIn, your phone contact, or a digital business card app) as your lock screen or in your wallet app. It’s a one-tap move that makes exchanging details quick and seamless.

Leverage the Skift team

We’re on site, approachable, and happy to help you navigate the room. Need help finding someone or making an introduction? Just ask.

After the Event: Follow Up With Substance

What happens after the Forum also determines the long-term value of your connections:

Follow up within 72 hours

Send a short, specific email or message reminding them of your conversation and suggesting a next step if appropriate.

Personalize your outreach

Ditch the generic “let’s stay in touch.” Reference what you discussed and offer something of value — a thought, a stat, or even just an acknowledgment of their insight.

Use the app to catch missed connections

If you didn’t meet someone on your list, it’s not too late. Reach out while the event is still fresh in everyone’s mind.

Stay engaged with Skift

Keep an eye on post-event materials and session recordings to follow up on topics you care about, and stay visible in the Skift community between events.

Why Leaders Choose Skift Global Forum Year After Year

round table conversations at Skift Live events

Over 12 editions, Skift Global Forum has become the travel industry’s most important stage and a proven place for serious business. Deals have been done here. Partnerships have started here. Ideas have been launched here.

By preparing with intention, engaging fully in the event’s built-in networking opportunities, and following up with care, you can build relationships that move your business forward.

Seats for roundtables and the event itself are limited. Register early to secure your place and start planning the conversations that could define your next big opportunity.