Turning Data Ambitions Into Action: Practical Steps for Travel Industry Leaders
DECEMBER 11
Presented by

What You'll Learn
Personalization has become the baseline for modern travel. Today’s travelers expect brands to recognize them instantly and deliver relevant experiences across every touchpoint and channel. Yet despite unprecedented access to customer data, few travel organizations are equipped to meet these expectations at scale. Fragmented systems, siloed teams, and overreliance on loyalty data have left many personalization efforts uneven and reactive.
The competitive edge will increasingly belong to the brands that close this gap. As AI adoption accelerates and travelers grow accustomed to more seamless, personalized experiences, unifying customer data to enable real-time recognition, relevance, and trust has become essential. While most travel leaders understand the stakes, many are still early in translating data ambition into operational reality.
In this webinar, Skift and Amperity will unpack new insights from a survey of more than 350 travel leaders on the state of customer data readiness — and explore how these strategies shape personalization, loyalty, and AI-driven growth. Industry leaders will highlight how travel companies can bridge the gap between ambition and execution, build unified traveler profiles, and unlock enterprise-wide value through smarter data foundations.
What You’ll Learn:
- Why personalization has shifted from differentiator to traveler expectation
- The top barriers travel organizations face in unifying and activating customer data
- How overreliance on loyalty data leaves many travelers invisible — and how to address it
- Why AI success depends on unified, high-quality traveler data
- How leading brands are using unified traveler profiles to drive personalization, loyalty, and measurable ROI
Speakers
About Amperity
Amperity’s customer data platform helps brands build a strong first-party data foundation to drive acquisition, retention, loyalty, and privacy compliance. Using patented AI and machine learning, Amperity unifies customer interactions into a single view that connects seamlessly with marketing and technology tools. This gives brands the data confidence they need to personalize experiences, strengthen relationships, and unlock growth.
More than 400 brands worldwide rely on Amperity to turn data into business value, including Alaska Airlines, DICK’S Sporting Goods, Endeavour Drinks, Seattle Sounders FC, Under Armour, and Wyndham Hotels & Resorts.
Work With SkiftX
This virtual event was created by SkiftX, Skift’s in-house creative studio. SkiftX creates content, research, and experiences for travel’s biggest brands. Interested in co-creating an event with us? You find out details about event sponsorships and other custom opportunities by emailing our sales team.