Personalization has become the baseline for modern travel. Today’s travelers expect brands to recognize them instantly and deliver relevant experiences across every touchpoint and channel. Yet despite unprecedented access to customer data, few travel organizations are equipped to meet these expectations at scale. Fragmented systems, siloed teams, and overreliance on loyalty data have left many personalization efforts uneven and reactive.

The competitive edge will increasingly belong to the brands that close this gap. As AI adoption accelerates and travelers grow accustomed to more seamless, personalized experiences, unifying customer data to enable real-time recognition, relevance, and trust has become essential. While most travel leaders understand the stakes, many are still early in translating data ambition into operational reality.

In this webinar, Skift and Amperity will unpack new insights from a survey of more than 350 travel leaders on the state of customer data readiness — and explore how these strategies shape personalization, loyalty, and AI-driven growth. Industry leaders will highlight how travel companies can bridge the gap between ambition and execution, build unified traveler profiles, and unlock enterprise-wide value through smarter data foundations.

What You’ll Learn:

• Why personalization has shifted from differentiator to traveler expectation
• The top barriers travel organizations face in unifying and activating customer data
• How overreliance on loyalty data leaves many travelers invisible — and how to address it
• Why AI success depends on unified, high-quality traveler data
• How leading brands are using unified traveler profiles to drive personalization, loyalty, and measurable ROI