Incentive travel is being reshaped by a new workforce with new expectations.
Younger generations aren’t turning away from incentive travel—they’re turning away from programs that feel generic, predictable, or disconnected from their values.
This webinar explains how expectations are changing and what planners need to rethink before designing their next program. Hear directly from senior leaders as they share what they’re seeing in the field and how they’re adapting their strategies.
With budgets under scrutiny, leadership demanding clear ROI, and employees seeking authenticity and meaning, this session will give you the insights needed to evolve your incentive programs so they deliver maximum value.
Hear from senior leaders as they share what they’re seeing in the field and how they’re adapting their strategies. More speakers to be announced.
Unpack what the latest incentive travel research reveals about shifting generational preferences, learn how leading agencies are evolving incentive programs, and see which destination and experience trends are rising. You’ll also learn how to communicate the strategic value of incentive travel to leadership and how to modernize your program without increasing budget or complexity.
Skift Meetings Events are free to attend and gain your CMP credit hours for (re)certification.
Want to be part of the future events? There's a variety of opportunities available. Reach out to [email protected] to learn more.

This event qualifies for 1 credits under Domain H: Event Design.
Skift Meetings is a CMP Preferred Provider, accredited by the Events Industry Council. If you are working on your Certified Meeting Professional (CMP) accreditation and want to earn CEs, you can earn 1 credit hours by attending this webinar.