Alex Casolaro is the Director of Credential Sales at SXSW, managing B2C and B2B badge sales for SXSW EDU and the SXSW Conferences & Festivals. Alex works across the organization, developing sales and marketing initiatives and strategic planning to increase credential sales and develops relationships with organizations, member groups, universities, and businesses to drive group sales and partnerships. Before joining SXSW, Alex worked at ViacomCBS in NYC for over seven years, focusing on sponsorships and event production for brands like Nickelodeon, MTV, and CMT. Her experience also includes work with Forefront Networks and The LINE Hotels, expanding her expertise across marketing, partnerships, hospitality, and event management.