Cathy is currently Head of Outbound Travel of Tourism Department at XHS.

A senior expert in Digital Marketing area. Prior to joining XHS, she was head of Data Operation Marketing at Bloomagebiotech, head of Open Innovation & Digital Service in L'Oreal CDMO. Various experience in data driven marketing from CRM / CDP / Membership marketing / 1st Party data application / CMI, etc.

Previously Cathy spent various positions in Data & Digital Marketing in Unilever, from digital product to digital marketing, serve several brands from home care category to skin care category. Cathy started her early career as digital consulting in Bain & Accenture.

Cathy holds MBA in Hong Kong University, and honor B.S double major in Statistics & Politics Science from University of Toronto.