Skift Live

Emily Prazer

President and CEO

Formula 1 Las Vegas Grand Prix

With over a decade of experience in the sports and entertainment industry, Emily Prazer is a specialist in global strategic commercial development, stakeholder management and event execution. Highly ambitious in managing business growth and operating best in high-impact, start-up environments, Prazer has built a successful career establishing and executing organizational structure and cohesive sales, marketing, and entertainment functions for major sports properties. Since joining Las Vegas Grand Prix, Inc. in 2021, Prazer has been instrumental in the race’s creation and subsequent success. She currently holds a dual leadership role as President & CEO of Las Vegas Grand Prix, Inc. and Chief Commercial Officer for Formula 1.

Prazer attended the University of Birmingham in the United Kingdom and earned a degree in sports and physical education. After graduation, she started her first role in sports marketing working at IMG, an established global sports, events and talent management company. During her five-year tenure, Prazer focused on the UK Tennis division. Following her time at IMG, Prazer led the sponsorship and partnerships efforts at notable companies including The Sports Consultancy, News UK and Brand Events in London, hosting and working with a variety of major events, rights holders and international federations.

Prazer joined the team at Formula 1 in 2017 and quickly moved up the ranks, becoming the Head of Commercial Development for Race Promotion. In this role, she led and managed a team of commercial specialists to evaluate and negotiate paths of commercial collaboration with new and existing race territories, including governments and private promoters to host, stage and promote Formula 1 globally.

In 2021, Prazer took on the role of Senior Vice President of Commercial at Las Vegas Grand Prix, Inc., where she helped build the local team from the ground up and was a core part of the group that turned the concept of the Las Vegas race into a reality. Ahead of the inaugural race, she was promoted to Chief Commercial Officer in 2022, where she provided strategic guidance, oversaw all commercial operations, and fostered collaborative partnerships with community leaders and resort stakeholders to craft an unforgettable Formula 1 weekend experience across the destination for the ORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX in 2023.

Following the success of the first race, Prazer was promoted to Chief Commercial Officer for Formula 1 in December 2023. Prazer now runs all global and regional commercial partnerships, marketing and hospitality for the series with the goal of elevating the sport’s commercial success worldwide. In Las Vegas Grand Prix, Inc. 2025, she was promoted to President & CEO of Las Vegas Grand Prix, Inc. In her expanded role, Prazer leads all efforts for the Formula 1 Las Vegas Grand Prix, including commercial, race and event operations. Prazer continues to serve as Chief Commercial Officer for Formula 1 with the goal of maximizing synergies between the two organizations, driving further growth for the sport in the US and reinforcing F1’s commitment to local community engagement.