Kate Wik serves as Chief Marketing Officer for the Las Vegas Convention and Visitors Authority (LVCVA). Kate is responsible for the strategic direction, management, and oversight of the marketing efforts for the destination, including: Advertising, Brand Strategy & Management, Public Relations and Communications, Digital Engagement, Marketing Campaigns, Consumer Research, Air Service Development, Leisure Sales, Sports Marketing, and the management of agency partners. Kate joined the LVCVA in May 2020 and helped navigate reopening the destination after the unprecedented COVID-19 shutdown.

In her time with the LVCVA, she helped transform the positioning of Las Vegas into the Sports and Entertainment Capital of the World through strategically leveraging major marquee events like Super Bowl 58 and Formula 1 as marketing platforms for the destination. In recognition of her innovative leadership and impact, Kate was named one of Forbes' 2025 Entrepreneurial CMO 50.

Prior to joining the LVCVA, Kate spent nearly a decade at MGM Resorts, where she held a range of executive leadership roles at both the property and corporate levels. Most recently, she served as Senior Vice President of Marketing Strategy, overseeing global brand and portfolio strategy, property marketing, paid media, digital and social engagement, and consumer research.

Kate began her career on the agency side of the business working at the global powerhouse, TBWA/Chiat/Day in Los Angeles, a creative boutique, G&M, and independent giant, Cramer-Krasselt. Her diverse experience across agency and client-side marketing has afforded Kate a broad perspective on managing agency partners and running complex integrated marketing campaigns.

Originally from Tucson, Arizona, Kate holds a degree in Political Science and Latin American Studies from the University of Arizona.

With almost 25 years of experience in the advertising and marketing industry, Kate is a seasoned marketing professional with extensive experience in the travel, hospitality, entertainment, sports, and food and beverage sectors.