Liz Lathan, CMP, is Co-Founder of Club Ichi, a private membership community for B2B event marketers. She brings over two decades of rich experience in corporate event marketing, having spearheaded global event teams for tech giants like Dell, where she pioneered Dell World in 2011, and IBM's Analytics & Hybrid Cloud division. A trailblazer in the experiential marketing arena, Liz thrives as a writer, investor, speaker, and avid traveler, continuously shaping the future of event marketing and community engagement through her innovative and strategic approach — all built around having FUN!