Osamah serves as the Senior Vice President of Marketing and Corporate Communications at Riyadh Air, a wholly owned company of the Public Investment Fund (PIF). In this capacity, he oversees all marketing and corporate communications strategies, ensuring their successful planning and execution. Reporting directly to the Chief Executive Officer, Osamah manages the CEO’s public profile and works closely with senior leadership across the ecosystem to shape and grow the unique brand of Riyadh Air. He played a central role in introducing the airline to the public through its official launch campaign in March 2023 and continues to spearhead impactful marketing, media, and partnership initiatives while establishing corporate communication policies and protocols that enhance operational efficiency.

As a marketing and communications professional with nearly 15 years of experience within the fields of marketing and business development, Osamah worked in the public sector at Saudi Ministry of Sport and some of Saudi’s best-known private sector companies. Previously, he played a major role developing the internationally recognized airline company flynas, its frequent-flyer program, which helped to add value and position the economic carrier as a regional aviation leader.

Osamah has also served within multiple responsibilities at Mobily, one of Saudi’s leading telco companies. With last post was around Loyalty Program Management, and his contribution on increasing customer loyalty and retention that led to positively maximizing the company’s overall revenue.

And through this wide practical experience, Osamah in the early periods of his career, worked across functions of business development, sales, stakeholders’ management through Elm Company one of the Public Investment Fund (PIF) owned companies, specialized in information security and technology solutions.

As for Osamah’s academic qualifications, he holds a bachelor’s degree in business administration (Marketing) from King Saud University in Saudi Arabia. In addition, he took part of executive programs in the fields of Leadership from Harvard Business Publishing, Sports Management from George Washington University and Digital Marketing from the Institute of Data and Digital Marketing in the United Kingdom.