There’s an urgent need for travel and hospitality companies to broaden and diversify their revenue streams. 

But don’t take our word for it, take theirs: 89% of travel and hospitality executives told ZS and Skift that travel companies need to further diversify how they make money as market dynamics and customer demand become more unpredictable. 

To stay competitive, travel brands need to grow beyond traditional categories and turn capabilities outside of their core business into strategic revenue.

Join Skift and ZS, along with partners from AWS for Travel and Hospitality and Marriott for a webinar discussion that provides actionable takeaways for executing incremental revenue strategies and building long-term success. 

What viewers will learn: 

• What travel companies need to consider when identifying untapped assets, centered on ZS’ proprietary 5As Framework (Ancillaries, Attention, Access, Affinity, and Ability) 
• How travel suppliers are creatively leveraging their non-core assets to create new revenue streams and build sustainable growth strategies
• What the industry can learn from other sectors that are already executing at a high level
• Case studies and success stories about what’s already working