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October 15, 2025 | New York City

Skift Pro Subscribers can view the recordings here

Skift proudly presents the inaugural Transatlantic Summit, a high-impact, half-day event spotlighting one of the most dynamic and influential travel corridors in the world: Europe and North America.

In collaboration with the European Travel Commission and hosted by Mastercard, this exclusive gathering will bring together 100 senior leaders from airlines, DMOs, OTAs, tour operators, and travel tech platforms. The goal: to dissect the evolving forces shaping transatlantic travel—from geopolitical shifts and sustainability imperatives to digital innovation and connectivity strategies.

Expect insightful discussions, candid interviews, and pragmatic sessions that not only address the challenges but illuminate the opportunities for growth and innovation across the Atlantic.

This Summit is by application only.

If you're a VP level or above guiding the future of travel between Europe and North America, we invite you to apply for this exclusive opportunity. Please note, completion of this form does not guarantee a spot at this event.

APPLICATIONS ARE NOW CLOSED

Why Attend?

The Skift Transatlantic Summit is where senior leaders from both sides of the Atlantic come together to shape the future of travel. Through candid conversations and sharp insights, you'll gain the knowledge and connections needed to thrive in an evolving transatlantic market.

Apply to Attend

If you're a senior leader guiding the future of travel between Europe and North America, we invite you to apply for this exclusive opportunity.

APPLICATIONS ARE NOW CLOSED

2025 Speakers

From leading CEOs of major travel brands to trailblazing entrepreneurs and influential destination leaders, the voices on stage embody some of the most powerful and forward-thinking perspectives in the travel industry.

Apostolos Tzitzikostas
European Commissioner for Sustainable Transport and Tourism
Miguel Sanz
President / General Director
European Travel Commission / TURESPAÑA
Alessandra Priante
President
ENIT - The Italian National Tourist Board
Fred Dixon
President & CEO
Brand USA
Eduardo Santander
CEO
European Travel Commission
Kristiina Hietasaari
Senior Director
Visit Finland
Carlo Boselli
CEO
Eurail BV
Marty St. George
President
JetBlue
Edison Chen
Vice President
Trip.com Group
Jon M. Huntsman Jr.
Vice Chairman and President, Strategic Growth
Mastercard
Wendy Olson Killion
CEO
Rome2Rio

Agenda

Key Themes and Discussions:
  • Corridor in Flux: How geopolitics, economics, and traveler trends are rewriting transatlantic travel.
  • Brands That Bridge Continents: Crafting magnetic destination stories that drive demand on both sides of the Atlantic.
  • Infrastructure for Tomorrow: Closing the gaps in air, rail, and multimodal travel to unlock seamless journeys.
  • Smarter Seasonality, Stronger Destinations: Turning visitor flow and timing into competitive advantages for Europe.
  • Green Tech and Smart Travel: Harnessing sustainability and innovation to transform how we travel across the Atlantic.
  • Resilience in a Turbulent World: How destinations and businesses are adapting and thriving amid global uncertainty.

  • 1:30 pm

    Registration + Coffee

  • 2:00 pm

    Welcome

    • Rafat Ali
      Rafat Ali
      Skift
      CEO/Founder
  • 2:05 pm

    Charting the Future of Transatlantic Travel

    • Eduardo Santander
      Eduardo Santander
      European Travel Commission
      CEO
    Moderator
    Rafat Ali - CEO/Founder, Skift
  • 2:15 pm

    A Big Picture View on Europe’s Goals for Travel

    • Apostolos Tzitzikostas
      Apostolos Tzitzikostas
      European Commissioner for Sustainable Transport and Tourism
  • 2:30 pm

    From Inspiration to Access: How Connectivity Powers Responsible Tourism

    • Rome2Rio
    • Wendy Olson Killion
      Wendy Olson Killion
      Rome2Rio
      CEO
    Moderator
    Kate Anderson - Creative Content Strategist, SkiftX
  • 2:45 pm

    How Destination Brands Shape the Global Travel Story

    • Fred Dixon
      Fred Dixon
      Brand USA
      President & CEO
    • Miguel Sanz
      Miguel Sanz
      European Travel Commission / TURESPAÑA
      President / General Director
    Moderator
    Rafat Ali - CEO/Founder, Skift
  • 3:12 pm

    Driving Transatlantic Travel Demand with Destination Marketing

    • Trip.com
    • Edison Chen
      Edison Chen
      Trip.com Group
      Vice President
    Moderator
    Alison McCarthy - Content Director, SkiftX
  • 3:30 pm

    Coffee & Networking Break

  • 4:00 pm

    Skift Research: The World’s Most Important Travel Corridor

    • Seth Borko
      Seth Borko
      Skift
      Head of Research
  • 4:10 pm

    Embedding Responsible Travel in Strategy

    • Alessandra Priante
      Alessandra Priante
      ENIT - The Italian National Tourist Board
      President
    • Kristiina Hietasaari
      Kristiina Hietasaari
      Visit Finland
      Senior Director
    Moderator
    Sarah Kopit - Editor-in-Chief, Skift
  • 4:35 pm

    Smarter Multimodal Travel Across Continents

    • Carlo Boselli
      Carlo Boselli
      Eurail BV
      CEO
    • Marty St. George
      Marty St. George
      JetBlue
      President
    Moderator
    Sarah Kopit - Editor-in-Chief, Skift
  • 5:00 pm

    Building a Shared Future for Travel

    • Jon M. Huntsman Jr.
      Jon M. Huntsman Jr.
      Mastercard
      Vice Chairman and President, Strategic Growth
    Moderator
    Rafat Ali - CEO/Founder, Skift
  • 5:10 pm

    Closing

    • Rafat Ali
      Rafat Ali
      Skift
      CEO/Founder
  • 5:15 pm

    Reception

    • Trip.com

Sponsors

IN PARTNERSHIP WITH

HOSTED BY

PRESENTING SPONSOR

INDUSTRY SPONSORS

Sponsor Opportunities

Want to be part of the event? Sponsor opportunities include main stage talks, networking and more. Reach out to [email protected] to learn more.

Apply to Attend

If you're a senior leader guiding the future of travel between Europe and North America, we invite you to apply for this exclusive opportunity. Please note, completion of this form does not guarantee a spot at this event.

APPLICATIONS ARE NOW CLOSED
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